Oscar Mayer Oh I Wish...
Role: Group Creative Director
Partner Agencies: JWT Chicago, Weber Shandwick
CHALLENGE: Rekindle the passion for an all-American brand that was suffering from lack of loyalty. Revitalize the use of the iconic Wienermobile and Wiener song.
INSIGHT: There's a larger-than-life mystique about the Wienermobile. When it rolls by, faces light up and imaginations spark fantasies. People wish they could get inside and take it for a ride.
IDEA: Make your Wienermobile Wish come true
Reviving Oscar Mayer Icons
Oh I Wish ad campaign brought back line from beloved jingle
Look, It's the Wienermobile!
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renee mahoney cross-channel creative ideas